Dove And The Forensic Artist

Jun 13, 2013 | , ,

Sometimes brands get it right. In a desire to place their products and services top of mind, they create something that truly resonates. Something that speaks to the reality of our lives. Dove, with their Real Beauty Sketches campaign, got it right, in my humble opinion. At the heart of the ad is the idea that how women see themselves is different from how others see them. An FBI-trained forensic artist drew sketches of women featured from their own descriptions of themselves and from descriptions from others. As a man who has had to navigate the 'does this make me look fat?' or 'I wish my...

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The Art of Life Eps 3, Part 1

Jun 11, 2013 |

For this episode of the Art of Life, we decided to break it into two parts. In Part 1, we look at educational computing for children and the next level in staying in touch for those in long distance relationships, from Durex. Look out for Part 2 next week. Let us know what your thoughts are, if there is anything you'd like us to randomly chat about, blah, blah. [youtube]https://www.youtube.com/watch?v=w1AF2hNp7QI[/youtube]

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Man Of Steel

Jun 10, 2013 | ,

It looks like film is the new battleground for cellphone manufacturers. The first instance I really remember of a phone having a significant 'role' in a film was Nokia's 3110 in the Matrix. More recently, Sony Xperia T has been pushed as the 'James Bond' phone and I've been to a couple of film premieres that were sponsored by smartphone manufacturers. The latest in this budding relationship between smartphone, in this case Nokia, and film is Man of Steel. Like many kids who grew up in the 70s and 80s, Superman was THE superhero. At some stage, the superhero space became extremely saturated...

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Art of Life (Eps. 2)

May 27, 2013 |

Finally, episode two of the Art of Life, a concept that Steve Slotow, Quinton Jones and I are building, gradually. First episode went out about a fortnight ago - and yes, my last blog post - but the momentum is starting to build and we'll find its true identity as we do more episodes. Please enjoy. [youtube]http://youtu.be/S3PJdohD6EA[/youtube] Once again, thanks to 21 Tanks for serving as our set. Share your thoughts, ideas, interesting things you come across, etc on ourartoflife@gmail.com. And please come back.

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The Art of Life (Episode 1)

May 15, 2013 | ,

Steve Slotow is someone who I've been bumping into at, primarily, tech launches over the last two years. We'd chat briefly about this and that and get back to our lives. We both write and engage with content, particularly technology and digital related, from a more inclusive lifestyle perspective, rather than the solely geeky, nitty-gritty spec driven one - don't doubt we do like specs and features as well. So, when he approached me about starting a web series engaging with all of these spaces and more, I jumped at the opportunity. We've decided to call it The Art of Life. A director,...

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Naked Ape Style 2013

Apr 16, 2013 | ,

At the South African Fashion Week April 11-15, 2013, a couple of designers had installations instead of full fashion shows and my favourite was Shaldon Kopman's Naked Ape which was both creative in how it was setup as a fully sensory experience with a video taking attendees on a journey that tied to the models dotted around the room. I have been fortunate enough to have known Shaldon for about a decade and have been inspired by how he has built both his personal brand and that of Naked Ape. I had the opportunity to visit his studio and the one thing you are guaranteed with from Shaldon is...

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