Kwesé Makes A Play For South Africa

Jul 30, 2018 | ,

Confession. I started writing this six months ago and kept on meaning to finish and post. So here it is. The evolution of video entertainment is a wonder to behold. Where once television ruled, the space has become highly competitive with everyone from the teenager in their bedroom to YouTube content producers to Netflix to media houses/practitioners reaching beyond their traditional mediums jumping into the fray. Multichoice (initially M-Net), which has had a monopoly on the satellite TV front, particularly in South Africa, has had to compete on multiple fronts, and has repositioned itself...

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How Ford Is Creating Buzz Moments

Apr 19, 2018 | ,

The days of brands detailing the specs and features of their products is over. And I am a big believer in the use of storytelling, in creative ways, to contextualise how products fit into our lives. It is through storytelling that brands can show how they facilitate us being able to live our lives and do the things that we do. It is about showing how they fit into our lives as opposed to telling us what the thing can do. When it comes to cars, all cars can comfortably get you from point A to point B. While there are those who will buy a car because of its specs, a lot of us connect with its...

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Playing with the HiSense C30 Rock

Sep 22, 2017 |

Been meaning to post this for a minute. The smartphone market is a highly contested one, particularly within the Android segment, considering from a mobile OS perspective, the ecosystem is basically the same. We hear about the ones that make the most noise but that does not necessarily imply that they are the best ones because, let’s be honest, best is subjective. The campaigns and sponsorship are necessary to build awareness around products and brands, but when we are looking to buy a smartphone, the reality is that we look at features and functionality, we look at aesthetics and design,...

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Playing with the Acer Spin 7

Jul 13, 2017 | ,

I have been writing about technology for some years now – granted, not as much in the last couple – but one of the challenges I have always had is the jargon. My approach to most products, experiences, etc. is generally based on two things, namely functionality and aesthetic/design. The reality is that I do not consider myself an expert on anything so to write about anything as the ‘final authority’ feels uncomfortable. Plus, a lot of things are subjective, opinions formed on the basis of our own experience, understanding, interests, etc. For these reasons, and more, I have always tried to...

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The Future Of Work In Technology

Mar 7, 2017 |

The flaws in our collective education systems globally have been widely documented, in particular how we are educating our children for jobs that will not exist in the near future. In the World Economic Forum Regional Community Briefing document: Human Capital Outlook (Association of Southeast Asian Nations) 2016, it was stated that “By one popular estimate, 65% of children entering primary school today will ultimately end up working in completely new job types that don’t yet exist. In many industries and countries, the most in-demand occupations did not exist 10 or even five years ago, and...

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VISA Seeks To Redefine The Future of Payment

Sep 1, 2016 | ,

By the time my daughter was 2 years old, she knew what YouTube was. She was born into a household with an iPad. My son was her conduit into the world of technology. While I spend quite a bit of time trying to keep with technological developments to ensure that I can both monitor and protect them, my children were born into a world where things like mobile phones, laptops, wi-fi, etc are commonplace. I often have conversations with them about how we took pictures with cameras that used film or how cellphones only became pervasive when I was in my twenties. They are fascinated by ATMs and how...

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