For the eventual reveal of BMW Motorrad’s new cruiser, the R18, BMW created “A Bavarian Soulstory” video series with a guy called Tommy Kerns as the guide through the journey of the bike, from inspiration and heritage to design and engineering. I watched the final...
In this social distancing times, the back of a motorcycle is probably the best place to be. Recently, I was fortunate enough to get the opportunity to go on a media ride with Triumph South Africa to experience the two new Tigers – the Tiger 900 GT Pro and the Tiger...
Towards the end of 2018, I travelled to Italy with Maserati South Africa to not only experience the Levante SUV, but also to gain some insight into the brand’s history. At the time, I wrote an article for the magazine that I was working for, but then it went out of...
Every year, the International Motorcycle and Accessories Exhibition (EICMA) takes place in Milan, Italy. It is a trade fair for everything related to life on two wheels and has been happening since 1914. While motorcycle manufacturers will often announce new bikes...
The days of brands detailing the specs and features of their products is over. And I am a big believer in the use of storytelling, in creative ways, to contextualise how products fit into our lives. It is through storytelling that brands can show how they facilitate...
Rolls-Royce. Founded in UK in 1904 by Charles Stewart Rolls and Sir Frederick Henry Royce, there’s something about a Rolls that will forever resonate. The Spirit of Ecstacy on the ‘nose’ announcing your arrival while leading into the future. The simple feeling of...
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
