About Kojo



Of Ghanaian/German heritage and raised in Lesotho, Kojo has worked and run businesses in a range of sectors including Retail, Management Consulting, Publishing, Events, IT and Media (Television & Print). He has a B.Commerce (with majors in Economics, Marketing and Business Administration) and, being a professional ‘jack of all trades’, he speaks and writes on a broad spectrum of topics. As a speaker, he has explored Understanding Media/Content in a Digital World, Purpose-driven PR, Productivity, Redefining Success, Identity, Productivity, and Fatherhood, amongst others,

He has facilitated, hosted and spoken at a range of events, conferences, workshops and seminars across sectors, including for Glenfiddich, Allan Gray, Old Mutual, Bisquit, Standard Bank, Microsoft, SA Tourism, FCB Johannesburg, Monash University, Weber Shandwick, Travel Indaba, Billionaire Italian Couture, Global Expo (Botswana), Club Med, Philips SA, amongst others. Some of the highlights are live conversations he had with Russell Simmons at the Destiny Forum, Jabu Mabuza, Stafford Masie, Mokena Makeka and actor and activist, Idris Elba, former Oudemeester Global Ambassador.

He had a stint as a poet and was poet laureate for Gordon Institute of Business Science. He also performed extensively over the years having been part of the poetry movement, particularly in Johannesburg, in the late 90s/early 00s. This included for corporate, arts and other events as well as writing commissioned pieces for brands, campaigns and the like. He published two collections of poetry in 2005, has been published in poetry collections in the US, Brazil and Europe, has facilitated poetry workshops and ran various poetry properties.

He was part of the team that created and produced Afro Cafe (a music show), Emcee Africa (a pan-African reality music show), Making Moves (an entrepreneurial show), Zooming In On Men (a men’s lifestyle show) and Zwahashu (a lifestyle show). He has been a judge for the Business Arts South Africa (BASA) Awards since 2010 and is currently chairperson of the judging committee. He has also judged the MTN Business App of the Year Awards, the Apple In Education Awards and Miss South Africa 2014, 2015 and 2016 as well as on the reality television show, She’s The One, Seasons One (SABC3) and Season Two (ETV).

He was founding editor of Blaque Magazine, editor of DESTINY MAN magazine for four years from 2010 to 2014 and editor of Afropolitan magazine. He has, and continues to, write for various publications including as a columnist (2009 – 2011) for City Press’ lifestyle supplement, 7, Wanted magazine, GQ Style, Mamas & Papas, Forbes Africa, TravelStart, Mama Magic Milestones and Sawubona magazine. He also blogs on his own platforms and has contributed to a number of digital magazines/platforms.

Kojo was the host of the weekly Kaya FM Radio Show, Life With Kojo Baffoe, from 2016 to 2019, where he explored the full breadth of life and lifestyle, through conversations on everything from fatherhood, renewable energy, watchmaking, archiving and African history to freelancing, retail, theatre, cybersecurity, music, poetry, industry disruption and technology.

He has collaborated with a number of brands on campaigns, such as BRUT, Liberty, Standard Bank, Absa, and VISA.

Over the last 5 years, Kojo has shifted his focus to consulting within the editorial/content space, working with brands and companies to develop their own narrative, using the various platforms available to them. This includes, but is not limited to developing editorial strategies, plans and content creation, across mediums. He works with Basiq Blaque, an experiential events and project management company.

He is founder and chief storyteller for Zebra Culture, an African content agency, focused on both telling Africa’s stories, through consulting, developing of its own platforms and sourcing writers and stories continentally for clients.

He also serves as editor of Ogojiii, pro-bono. Ogojiii is being built to be a writer-supported, community-driven platform focused on African innovation, culture and design.

Kojo lives a fluid, ‘tapas’ life and he brings that fluidity, broad understanding, empathy and curiosity to everything that he engages with.

Disclaimer / Disclosure

I accept advertising and do sponsored posts from brands or services from time to time with my primary criteria being whether there is synergy or it is an area, product, service or thought that I am naturally interested in.

I am not responsible for the actions, claims, statistics, quotes or any other representation of advertisers or sponsors so, if you have had issue with them, please take it up with them.

I endeavour to always be honest about my views and, to be honest, if I don’t anything nice to say about something, I’d rather not talk about it at all. You may not agree with my opinions and that is cool.

I also engage with a lot of different brands, activations, etc that are of interest to me that aren’t paid for. The primary purpose of this blog is to share content around my interests, whether it is marketing, campaigns, lifestyle, music, sport, poetry, tech, etc.

If you, as a brand, think there is merit in interacting with myself and my blog, or that I would be interested in your product or service, please drop us a line. This includes ads on the site.

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