KOJO BAFFOE
Writer | Speaker | Content Strategist | Editor
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content strategist, former men’s magazine editor three times over, former radio talk show host and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former University of Natal (Durban), now University of KwaZulu-Natal and has worked across multiple sectors, including IT, retail, management consulting, media, fashion, entertainment, etc. He helps brands curate and build their stories.
Recent Posts
Sylvester Chauke: The reluctant entrepreneur
This was to have been published in Destiny Man magazine January/February 2019 issue. It was never published. A part of me wanted to rewrite it. Below is exactly how I wrote it then before final sub-editing. The plan is to share more of what I wrote in other spaces, on...
Riding the BMW Motorrad R 18
For the eventual reveal of BMW Motorrad’s new cruiser, the R18, BMW created “A Bavarian Soulstory” video series with a guy called Tommy Kerns as the guide through the journey of the bike, from inspiration and heritage to design and engineering. I watched the final...
You are the words you tweet
Recently, I downloaded my Twitter archive and have been going through twelve years’ worth of every tweet I have posted, drawing inspiration from the thoughts, ideas, experiences, etc expressed for my upcoming book, to be published in 2021 by Pan Macmillan South...
How important are photographs today?
Remember the days when we used to take photographs with cameras that used film roll? You would take your pictures without knowing how they would turn out, take the film to a photography shop and then wait about two weeks to pick up your photos. The closest we got to...
Strengths versus weakness. Where’s your attention?
Perhaps the flaw is in how I interpreted it. Throughout school, the focus always seemed to be on my weaknesses. Subjects that we were good at were given minimal attention, while the ones we weren’t as strong on was where the focus was. To become balanced and progress,...
A day riding the Triumph Tiger 900s
In this social distancing times, the back of a motorcycle is probably the best place to be. Recently, I was fortunate enough to get the opportunity to go on a media ride with Triumph South Africa to experience the two new Tigers – the Tiger 900 GT Pro and the Tiger...
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