KOJO BAFFOE

Writer | Speaker | Content Architect | Entrepreneur

Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, I am  the proverbial slashie, the professional ‘jack of all trades.’ I am an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. I have a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former University of Natal (Durban), now University of KwaZulu-Natal.

Language is a tool

In the early days of Twitter, a regular refrain was “it’s only Twitter” when one took offence at the contents of another’s tweet. And then people started losing their jobs, or couldn’t get jobs, or couldn’t get into schools, all because of a view expressed on twitter...

Redesigning Life

Reading Tim Ferriss’ The Four-Hour Work Week changed my life. Or, at least, changed my perspectives which had me re-evaluate my life. It introduced me to the idea of Lifestyle Design, which is a concept defined and popularised by Ferriss. According to...

Thoughts on Abstract: The Art of Design

Abstract: The Art of Design is, for me, one of the best documentary series available on Netflix. A good friend put me onto it when season 1 launched in 2017 and I binge-watched that season. Created by former Wired editor-in-chief Scott Dadich, the series explores the...

Recent Posts

Redesigning Life

Redesigning Life

Reading Tim Ferriss’ The Four-Hour Work Week changed my life. Or, at least, changed my perspectives which had me re-evaluate my life. It introduced me to the idea of Lifestyle Design, which is a concept defined and popularised by Ferriss. According to...

Thoughts on Abstract: The Art of Design

Thoughts on Abstract: The Art of Design

Abstract: The Art of Design is, for me, one of the best documentary series available on Netflix. A good friend put me onto it when season 1 launched in 2017 and I binge-watched that season. Created by former Wired editor-in-chief Scott Dadich, the series explores the...

The art of reading

The art of reading

The Farnam Street blog has gradually taken an important place in my journey of self-discovery and understanding of self and the world around me. While I haven’t reached the level of paying member – conversion of dollar to rand currently puts it just outside my reach –...

On The Road

Motorcycle I Hope To Ride in 2019

Motorcycle I Hope To Ride in 2019

Every year, the International Motorcycle and Accessories Exhibition (EICMA) takes place in Milan, Italy. It is a trade fair for everything related to life on two wheels and has been happening since 1914. While motorcycle...

How Ford Is Creating Buzz Moments

How Ford Is Creating Buzz Moments

The days of brands detailing the specs and features of their products is over. And I am a big believer in the use of storytelling, in creative ways, to contextualise how products fit into our lives. It is through storytelling that brands can show how they facilitate...

The Rolls-Royce Black Badge Launched In South Africa

The Rolls-Royce Black Badge Launched In South Africa

Rolls-Royce. Founded in UK in 1904 by Charles Stewart Rolls and Sir Frederick Henry Royce, there’s something about a Rolls that will forever resonate. The Spirit of Ecstacy on the ‘nose’ announcing your arrival while leading into the future. The simple feeling of...

What I Do

SPEAKING

Consultancy

RADIO

Disclaimer / Disclosure

I accept advertising and do sponsored posts from brands or services from time to time with my primary criteria being whether there is synergy or it is an area, product, service or thought that I am naturally interested in.

I am not responsible for the actions, claims, statistics, quotes or any other representation of advertisers or sponsors so, if you have had issue with them, please take it up with them.

I endeavour to always be honest about my views and, to be honest, if I don’t anything nice to say about something, I’d rather not talk about it at all. You may not agree with my opinions and that is cool.

I also engage with a lot of different brands, activations, etc that are of interest to me that aren’t paid for. The primary purpose of this blog is to share content around my interests, whether it is marketing, campaigns, lifestyle, music, sport, poetry, tech, etc.

If you, as a brand, think there is merit in interacting with myself and my blog, or that I would be interested in your product or service, please drop us a line. This includes ads on the site.

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