Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, I consider myself the proverbial slashie, a professional ‘jack of all trades.’
Over the years, I have worn many hats including entrepreneur, writer, facilitator, content strategist, magazine editor, radio talk show host, project manager, events manager and speaker. At heart, I am a storyteller.
I am the author of Listen To Your Footsteps, a collection of essays, thoughts and poems that are reflections on my journey to date and the lessons that I have learned, and continue to learn along the way.
I host the Listen To Your Footsteps podcast, in which I have conversations with Africans on design, creativity, parenting, mental health, craft, writing, music, advertising, art, media, literature, fashion, comedy, entrepreneurship, anthropology and life’s lessons.
I also produce the Zebra Culture by Kojo Baffoe newsletter where I curate what I consider interesting, insightful content on life, from an African perspective.
Recent Posts
Some of the books I read in 2022
Every year, I promise myself that I will get this right and then the year comes and goes. Having been on Goodreads since 2012, I always set myself Reading Challenge for the year. In my first three years, I didn’t meet that challenge, for example, only reading 10 of...
For the love of music
This is the first draft of an essay published in Listen To Your Footsteps. I did make some edits for the final version. I have loved music for as long as I can remember. My father had a record (vinyl) collection that he regularly added to on his travels around the...
Music writing is not easy
I wrote this for a print magazine but it was rejected and I wrote something else for them so figured why not share it here. Writing a column is a funny old thing. In the days when print was the be-all and end-all, being asked to write a column was akin to being given...
Media, content, streaming and the like
Recently, I had an interesting back and forth with a friend who is media owner, debating the merits of the different revenue models available to us, including subscriptions, paywalls and the like. In my mind, the main challenge with all of this is that the data and...
Why I watch the Tour de France every year
Recently I tweeted something about the Tour de France, having just finished watching highlights of the day’s stage and a friend responded, with “Still with the #TourdeFrance. Requesting the original thread about how you fell in love with it.” In my early days on...
What would happen if … ?
I started my site in 2009 and, albeit erratically, have shared writing and thoughts on a wide range of topics on it since then. There was my ‘tech journo’ phase when I was plugged into that world and wrote posts on launches, new gadgets, innovations, etc. In fact, one...
Book Extract: Trying to remember
This is the fourth in a series of extracts from my book Listen To Your Footsteps, a collection of reflections and essays on fatherhood, identity, loss, creativity, etc. Memory is a funny old thing. You tell a story so many times, you start to question how much of...
How To Work Better
In my post Owning Your Platform, I wrote about how, having written and worked for a number of media outlets and brands, a lot of my writing has disappeared into the ether. Fortunately, I have multiple folders with versions of some of the things that I have written. In...
Owning Your Platform
In October 2021, Facebook experienced an outage which also meant that Instagram and Whatsapp also went down. And everyone turned to Twitter to complain. In early February 2022, Twitter also experienced some problems with loading Tweets. When these outages happen, I am...