KOJO BAFFOE

Writer | Speaker | Content Architect | Entrepreneur

Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, I am  the proverbial slashie, the professional ‘jack of all trades.’ I am an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. I have a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former University of Natal (Durban), now University of KwaZulu-Natal.

Riding the BMW Motorrad R 18

For the eventual reveal of BMW Motorrad’s new cruiser, the R18, BMW created “A Bavarian Soulstory” video series with a guy called Tommy Kerns as the guide through the journey of the bike, from inspiration and heritage to design and engineering. I watched the final...

You are the words you tweet

Recently, I downloaded my Twitter archive and have been going through twelve years’ worth of every tweet I have posted, drawing inspiration from the thoughts, ideas, experiences, etc expressed for my upcoming book, to be published in 2021 by Pan Macmillan South...

How important are photographs today?

Remember the days when we used to take photographs with cameras that used film roll? You would take your pictures without knowing how they would turn out, take the film to a photography shop and then wait about two weeks to pick up your photos. The closest we got to...

Recent Posts

You are the words you tweet

You are the words you tweet

Recently, I downloaded my Twitter archive and have been going through twelve years’ worth of every tweet I have posted, drawing inspiration from the thoughts, ideas, experiences, etc expressed for my upcoming book, to be published in 2021 by Pan Macmillan South...

How important are photographs today?

How important are photographs today?

Remember the days when we used to take photographs with cameras that used film roll? You would take your pictures without knowing how they would turn out, take the film to a photography shop and then wait about two weeks to pick up your photos. The closest we got to...

Strengths versus weakness. Where’s your attention?

Strengths versus weakness. Where’s your attention?

Perhaps the flaw is in how I interpreted it. Throughout school, the focus always seemed to be on my weaknesses. Subjects that we were good at were given minimal attention, while the ones we weren’t as strong on was where the focus was. To become balanced and progress,...

A day riding the Triumph Tiger 900s

A day riding the Triumph Tiger 900s

In this social distancing times, the back of a motorcycle is probably the best place to be. Recently, I was fortunate enough to get the opportunity to go on a media ride with Triumph South Africa to experience the two new Tigers – the Tiger 900 GT Pro and the Tiger...

The entrepreneurship life can be a hustle

The entrepreneurship life can be a hustle

In a recent Q&A with health entrepreneur, doctor and founder of Proactive Heath Solutions, Dr Fundile Nyati, I asked the following question, “would you say entrepreneurship attracts people prone to struggling with mental illness or does it cause it?” Dr Nyati had...

The curse of so-called original ideas

The curse of so-called original ideas

As Nas said, in his track No Idea’s Original, “No idea’s original, there’s nothin’ new under the sun, It’s never what you do, but how it’s done.” He was not the first to say it and he won’t be the last. Yet….it is often hard for us to accept that ideas are a dime a...

What I Do

SPEAKING

Consultancy

PROJECTS

Disclaimer / Disclosure

I accept advertising and do sponsored posts from brands or services from time to time with my primary criteria being whether there is synergy or it is an area, product, service or thought that I am naturally interested in.

I am not responsible for the actions, claims, statistics, quotes or any other representation of advertisers or sponsors so, if you have had issue with them, please take it up with them.

I endeavour to always be honest about my views and, to be honest, if I don’t anything nice to say about something, I’d rather not talk about it at all. You may not agree with my opinions and that is cool.

I also engage with a lot of different brands, activations, etc that are of interest to me that aren’t paid for. The primary purpose of this blog is to share content around my interests, whether it is marketing, campaigns, lifestyle, music, sport, poetry, tech, etc.

If you, as a brand, think there is merit in interacting with myself and my blog, or that I would be interested in your product or service, please drop us a line. This includes ads on the site.

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