Written by Ayob Vania
This episode of Listen to Your Footsteps is a profound exploration of resilience, reinvention, and the transformative power of embracing change.
Host Kojo Baffoe and guest Yasmin Furmie dive into a deeply personal and thought-provoking conversation that traces Yasmin’s remarkable journey from social work to fashion entrepreneurship.
Packed with lessons on identity, family, and the courage to pursue passion later in life, this episode offers more than inspiration—it provides a clear roadmap for anyone seeking to redefine their path and find fulfilment in life’s unexpected turns. Yasmin’s story is a testament to the beauty of growth and the possibilities that come with daring to step into the unknown.
Here’s are my seven key takeaways/ insights/ lessons:
Reinvention is possible at any stage of life
I never thought of being in fashion at all. I just thought I can’t draw.
Yasmin Furmie ’s journey from social work to fashion is a testament to the power of reinvention. She didn’t start out with a passion for the business of fashion, but through a series of life events and self-discovery, she found her calling. This lesson is crucial for anyone feeling stuck in their current path – it’s never too late to pursue what truly fuels you.
Embracing change in family dynamics
I had to prepare myself for the letting go part. My children are now carving their own way.
Yasmin’s reflections on motherhood and letting go are deeply relatable. As her children grew and began to carve their own paths, she had to learn to embrace this new chapter. This insight is invaluable for parents navigating the transition from active parenting to supporting their children’s independence. We start letting go of our children the day they are born, the day the leave our homes is just another step in the journey.
The importance of creating timeless value
We wanted to create something that’s lasting.
In building her fashion brand, SiSi, The Collection, Yasmin Furmieand her business partner Cynthia focused on creating pieces that would stand the test of time. This lesson extends beyond fashion – it’s about creating value that endures, whether in business, relationships, or personal growth.
Timing and self-awareness are key to pursuing passion
I realised it was the right time to go into what fuels me and makes me happy.
Yasmin’s decision to transition into fashion wasn’t impulsive – it was a result of self-awareness and recognising the right moment. This lesson is crucial for anyone contemplating a career shift or pursuing a new passion. It’s about listening to yourself and understanding when the time is right.
Resilience in the face of adversity
I had to leave one school because the girls were pretty awful.
Yasmin’s experiences with racism and bullying as a teenager in Australia highlight the importance of resilience. Her ability to navigate these challenges and eventually find her voice is a powerful lesson in overcoming adversity and staying true to oneself.
Finding your voice in a new environment
I think I was still a little bit feeling like I didn’t have a voice because of where I was from.
Yasmin Furmie ’s journey to finding her voice in a new country is a powerful reminder of the importance of self-expression. This lesson is particularly relevant for immigrants or anyone navigating a new environment. It’s about embracing your identity and finding ways to express yourself authentically.
The importance of aligned values in partnerships
We have a lot of other things to worry about rather than how we operate on those value systems.
Yasmin’s successful business partnership with Cynthia is built on aligned values and mutual respect. This lesson is crucial for anyone entering into a business or personal partnership – it’s about ensuring that your values are aligned to avoid unnecessary conflicts.
Final Thoughts
This episode is a rich repository of insights and lessons that are both deeply personal and universally applicable. Yasmin Furmie’s journey is a powerful reminder that reinvention is possible at any stage of life, and that the key to success lies in fortitude, self-awareness, and the courage to pursue what truly fuels you.
Press play now for an inspiring conversation that will leave you motivated to embrace change and redefine your own path.

