My work over the last decade has been primarily in media, consulting around editorial/content strategy and speaking. Below is a cross-section of some of the projects I have been involved in.


Destiny Man

Editor of the now defunct men’s business and lifestyle magazine Destiny Man from 2010 – 2014. In the time I was there, the magazine went from alternative monthly to monthly with a host of prominent South African and international men on the cover. In addition to editing the magazine and writing a host of stories and profiles, I hosted the majority of the magazines events.

Kaya FM

From October 2016 to August 2019, I hosted Life With Kojo Baffoe on Kaya FM, a talk show covered the gambit of my interests from watchmaking, fatherhood, renewable energies, music, philanthropy and literature to art, design, technology, poetry entrepreneurship, publishing and everything in between. It was a 1-hour show on a Thursday evening.


Editor of lifestyle magazine Afropolitan from July 2017 to June 2018. Developed editorial plans for each issue, edited articles and wrote a cross-section of articles.


I was part of the team that developed the editorial strategy and plan for Absa’s internal magazine Habari. On implementation, I served as editor, commissioning writers from across the continent (in Absa markets), sub-editing and writing.


I have facilitated, hosted and been programme director for various events, conferences, workshops, and seminars. I speak on a variety of topics, often customised for specific occasions, particularly around identity, content and media, lifestyle, marketing and fatherhood.

Hello Ambassador

In 2014, I spoke at the Hello Ambassador conference on understanding content in an evolving digital world.

My World of Tomorrow

I spoke at My World of Tomorrow in 2015 on content and storytelling.

Boston Media House

I gave the graduation speech at Boston Media House in 2018 titled Don’t Let Your Life Happen by Accident.

Disclaimer / Disclosure

I accept advertising and do sponsored posts from brands or services from time to time with my primary criteria being whether there is synergy or it is an area, product, service or thought that I am naturally interested in.

I am not responsible for the actions, claims, statistics, quotes or any other representation of advertisers or sponsors so, if you have had issue with them, please take it up with them.

I endeavour to always be honest about my views and, to be honest, if I don’t anything nice to say about something, I’d rather not talk about it at all. You may not agree with my opinions and that is cool.

I also engage with a lot of different brands, activations, etc that are of interest to me that aren’t paid for. The primary purpose of this blog is to share content around my interests, whether it is marketing, campaigns, lifestyle, music, sport, poetry, tech, etc.

If you, as a brand, think there is merit in interacting with myself and my blog, or that I would be interested in your product or service, please drop us a line. This includes ads on the site.

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