storytelling Archives

How Ford Is Creating Buzz Moments

The days of brands detailing the specs and features of their products is over. And I am a big believer in the use of storytelling, in creative ways, to contextualise how products fit into our lives. It is through storytelling that brands can show how they facilitate us being able to live our lives and do the things that we do. It is about showing how they fit into our lives as opposed to telling us what the thing can do. When it comes to cars, all cars can comfortably get you from point A to point B. While there are those who will buy a car because of its specs, a lot of us connect with its...

Telling Stories At My World Of Tomorrow

The evolution and, in some instances, disruption of media platforms has thrown the world into perpetual flux. The cries of this being dead and that being the future reverberate around the world endlessly. But, when we look at the reality, particularly from a business perspective, it isn’t that clear-cut, even more so in Africa. TV, radio, magazine, newspaper, websites, social media, etc. are all undergoing constant change and with the level of innovation the world is experiencing, there may be something just around the corner that will create even greater turmoil. We are just trying to find...