By the time my daughter was 2 years old, she knew what YouTube was. She was born into a household with an iPad. My son was her conduit into the world of technology. While I spend quite a bit of time trying to keep with technological developments to ensure that I can...
In the fashion, style and accessories worlds, Instagram has been a great tool for sharing. Whether it is brands highlighting their products or individuals sharing their aesthetic and style, Instagram provides a foundation for telling stories in a very visual...
When Facebook bought Instagram for about $1 billion in cash and stocks in 2012, the main question asked was ‘why’? I don’t know that there was (or is) a clear answer but watching the evolution of how people use the platform has been interesting. I was drawn to it...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.