Much has been said and written about the evolution of the media industry, especially the print space. Having worked in the magazine, it is a segment of the media industry that especially interests and intrigues me. Being a partner in a content and media consulting...
It has been interesting watching WeChat’s push to entrench itself not just in South Africa but across the African continent. Because it is perceived as direct competition to Whatsapp, which has had a significant head start in establishing itself as the leading IM...
The ‘mobile social communication app’, WeChat, was launched in South Africa (and across the continent) towards the end of 2013 with much fanfair – who can forget the multiple flightings of the Lionel Messi – as would be expected from organisations the size of China’s...
While social media has cut into the instant messaging space, apps like Whatsapp and BBM continue to battle it out for a presence on our mobile devices. TenCent, with WeChat, has carved out a significant space for itself in the Asian markets as a social messaging...
In the 7th Episode of Art of Life – an African web series on technology, the digital realm, lifestyle and motoring – with Steve Slotow and myself, Steve shares his experiences from Research@Intel 2013 in San Francisco, I talk a bit about WeChat, the...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
