When Facebook bought Instagram for about $1 billion in cash and stocks in 2012, the main question asked was ‘why’? I don’t know that there was (or is) a clear answer but watching the evolution of how people use the platform has been interesting. I was drawn to it because I’d already been dabbling in mobile photography – using Flickr to store my images. It’s probably the only real hobby I’ve had over the last couple of years and I now have just under 2000 Instagram posts. In the last year, I’ve been seeing a lot more traction from ‘ordinary people’ in addition to the devoted IGers who have...