In October 2021, Facebook experienced an outage which also meant that Instagram and Whatsapp also went down. And everyone turned to Twitter to complain. In early February 2022, Twitter also experienced some problems with loading Tweets. When these outages happen, I am...
Social media makes us less social. This is a common argument against social media and the digital world. And there is some accuracy to this. Many of us access the following on our smartphones: Twitter, Facebook, Email (with multiple addresses, Whatsapp, LinkedIn, sms,...
Day One. We are curators of our lives, whether consciously or unconsciously. Our digital persona tells our individual stories as they unfold. If you take the time, regardless of how created it is, you can discern the root of a person simply by following them on social...
Steve Slotow is someone who I’ve been bumping into at, primarily, tech launches over the last two years. We’d chat briefly about this and that and get back to our lives. We both write and engage with content, particularly technology and digital related,...
6 Powerful Social Media Persuasion Techniques Let’s be honest, you don’t just want your voice to be added to the conversation; you want your voice to be heard, repeated, and valued—and your message to be influential. Ultimately, you’re after influence … [more]...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
