The Transition Following the purchase of Nokia’s Devices and Services division for US$7.3million and rebranding it Microsoft Mobile Oy, Microsoft has continued to build on the Lumia range, which included the 800 and 1020 (with its 41 megapixel camera). Since completion of the acquisition in April last year, they have launched, in the SA market, the Lumia 930 (June 2014), the Lumia 630 (June 2014), the dual-sim Lumia 730 (October 2014) and the first Microsoft-branded Lumia 535 (January 2015). While we are still waiting for what could be considered a ‘flagship’ Microsoft-branded Lumia device,...