In his book Under The Influence: Tracing The Hip-Hop Generation’s Impact On Brands, Sports & Pop Culture, Erin O. Patton provides insights into the launch and building of the Michael Jordan sneaker brand with Nike as well as Stephon Marbury’s foray into the kicks...
It is the FIFA World Cup in Brazil and, in addition to there being the opportunity to be absolutely gluttonous with football, but the different brands attempt to put their best foot forward to capture our attention and pockets. Football is big business and companies...
I have always loved sneakers but my collection has generally been functional. I’d buy a couple of pairs, wear them till they fall apart and then replace. A friend of mine is a serious head though, particularly Air Jordans, and has a wardrobe with boxes upon...
This is the eighth episode of the Art of Life, the web series I do with Steve Slotow. In this episode, we talk about the Mercedes Benz SLK 250 (well, Steve talks and I pretend I know what he is talking about), the Sony Xperia Tablet Z (which we are both big fans of)...
It is football tournament season and one of the added joys of such periods, including Euro Cup, Africa Cup of Nations and, of course, the World Cup, is watching the sporting brands battle it out for our attention with elaborate, entertaining and inspiring adverts....
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
