It is football tournament season and one of the added joys of such periods, including Euro Cup, Africa Cup of Nations and, of course, the World Cup, is watching the sporting brands battle it out for our attention with elaborate, entertaining and inspiring adverts.
Nike: Write The Future
Nike just released its Write The Future ad with football stars including Drogba, Rooney, Ribery, Ronaldo and, ironically, Ronaldhino (who won’t be making the World Cup). An edited version is being played on SA television but you have to see the full version for it to make sense.
Puma: Journey of Football
Puma‘s Journey of Football captures the spirit and energy of football in Africa and the space it occupies in our lives. It features solely African football stars, like Michael Essien, Samuel E’to and Emmanuel Eboue, as well as shots from around the continent. It doesn’t hurt that prominent in the ad are the Black Stars, Ghana’s national team.
I haven’t seen anything on telly from Adidas who traditionally have amazingly apt ads for major tournaments. Their Impossible Is Nothing campaign was awesome. I did find this ad. Don’t know how I feel about it, especially because it was shot in the US.
I am looking forward to seeing more from the different kit and boot sponsors.