The days of brands detailing the specs and features of their products is over. And I am a big believer in the use of storytelling, in creative ways, to contextualise how products fit into our lives. It is through storytelling that brands can show how they facilitate us being able to live our lives and do the things that we do. It is about showing how they fit into our lives as opposed to telling us what the thing can do. When it comes to cars, all cars can comfortably get you from point A to point B. While there are those who will buy a car because of its specs, a lot of us connect with its...
Jaguar XE Coming To South Africa
Jaguar has always had a certain appeal. An appeal that comes from an air of elegance, luxury and class coupled with an underlying edge and mystery, especially in the sportier models. Or perhaps that’s just my British schooling (in Lesotho) speaking. I have never been much of a car nut. I have covered many kilometres driving around Southern Africa and have generally focused on driveability, comfort, design and functionality. Aesthetics are important to me. A couple of years ago, a second-hand Jaguar X-Type made its way into our garage and was part of the family for 6 wonderful years. When we...
Rolls-Royce Ghost Series II
When the Rolls-Royce Ghost Series I was launched in South Africa by the Daytona Group, I had the opportunity to take it for a leisurely drive around Houghton after having been driven around by a pleasant young lady from the Daytona’s marketing and sales team. Back seat or driver’s seat, on that day I decided that one day I will have a Ghost parked in my garage, and not just temporarily. While I still have soft sport for the Ghost I, Rolls-Royce has developed the Ghost Series II, which was launched in March this year in South Africa. There have been a number of changes to the Ghost Series II...
Contextualising The Opel Adam
2015 started with work on the launch of the Opel Adam, which is the ‘first shot’ in the German manufacturer’s (although it is owned by General Motors) repositioning of the brand, under the theme ‘New Germans’. https://www.youtube.com/watch?v=S9c-rgtEbJ8 We (Project Fable) were involved in hosting and developing the content for the partner, consumer and media/entertainment launches of the Adam. Being of German roots, there was a kind of synergy to being involved as well as with Opel’s reconnection with its German engineering heritage. As part of hosting the various events, I explored Opel’s...
Art Of Life Eps 7: African Web Series On Tech & Lifestyle
In the 7th Episode of Art of Life - an African web series on technology, the digital realm, lifestyle and motoring - with Steve Slotow and myself, Steve shares his experiences from Research@Intel 2013 in San Francisco, I talk a bit about WeChat, the 'social messaging' app being actively pushed by Tencent in Africa and we touch on Olympus' rough and rugged Waterproof TG-2. [youtube]http://youtu.be/nyQRuYOdqFs[/youtube] Shot at 21Tanks by Quinton Jones. Subscribe to the Art of Life Youtube channel HERE