The days of brands detailing the specs and features of their products is over. And I am a big believer in the use of storytelling, in creative ways, to contextualise how products fit into our lives. It is through storytelling that brands can show how they facilitate...
Jaguar has always had a certain appeal. An appeal that comes from an air of elegance, luxury and class coupled with an underlying edge and mystery, especially in the sportier models. Or perhaps that’s just my British schooling (in Lesotho) speaking. I have never been...
When the Rolls-Royce Ghost Series I was launched in South Africa by the Daytona Group, I had the opportunity to take it for a leisurely drive around Houghton after having been driven around by a pleasant young lady from the Daytona’s marketing and sales team. Back...
2015 started with work on the launch of the Opel Adam, which is the ‘first shot’ in the German manufacturer’s (although it is owned by General Motors) repositioning of the brand, under the theme ‘New Germans’. We (Project Fable) were involved in hosting and developing...
In the 7th Episode of Art of Life – an African web series on technology, the digital realm, lifestyle and motoring – with Steve Slotow and myself, Steve shares his experiences from Research@Intel 2013 in San Francisco, I talk a bit about WeChat, the...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
