Battle of the Football Ads

Jun 17, 2014 | ,

It is the FIFA World Cup in Brazil and, in addition to there being the opportunity to be absolutely gluttonous with football, but the different brands attempt to put their best foot forward to capture our attention and pockets. Football is big business and companies pay millions of dollars to be a part of the spectacle. For the sports brands, the competition is to adorn the bodies - and feet - of the football players in the hope that, if my favourite player is wearing their brand, I will be more inclined to interact with it. Last world cup, in 2010 in South Africa, I posted on Nike Football...

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Create Xmas Card With WeChat

Dec 25, 2013 | ,

While social media has cut into the instant messaging space, apps like Whatsapp and BBM continue to battle it out for a presence on our mobile devices. TenCent, with WeChat, has carved out a significant space for itself in the Asian markets as a social messaging service. Launched in Africa, with its primary base in South Africa (Naspers owns a stake in Tencent), a few months back, WeChat has been aggressively establishing itself in SA and across the continent , firstly with its ad with Argentinian footballer Lionel Messi, and with the WeChat Guy. (See article I wrote on DESTINY Man site:...

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World Cup Predictions @ GIBS

Jun 15, 2010 |

On June 9th, I attended a Forum at the Gordon Institute of Business Science featuring Martin Tyler, Pedro Pinto and Duane Dell’Occa chatting about most things football. Martin Tyler is a legendary football commentator from the UK who has been commentating football since early 1980s. He also taught me football through high school (when I used to listen games on radio) and beyond, through his commentary. He is in South Africa working for ESPN. Pedro Pinto, also an extremely knowledgeable and experienced commentator is from Portugal but based in London, working for CNN. SABC’s football...

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