Intel is in a fascinating position as it continues to entrench itself in the world of technology beyond simply being the engine to devices like laptops, desktops and other similar hardware. Traditionally, we were all very used to seeing the Intel Inside sticker but, with the evolution of technology, the computing and digital realm have become more about how we, as ordinary consumers, use technology as opposed to simply the specs. And the reality is that, for most of us, the capability of, for example, a chip, doesn't make any sense to us. To realign itself with the way we interact with...