Sneaker Freaker In South Africa

Sneaker Freaker In South Africa

In his book Under The Influence: Tracing The Hip-Hop Generation’s Impact On Brands, Sports & Pop Culture, Erin O. Patton provides insights into the launch and building of the Michael Jordan sneaker brand with Nike as well as Stephon Marbury’s foray into the kicks...
Battle of the Football Ads

Battle of the Football Ads

It is the FIFA World Cup in Brazil and, in addition to there being the opportunity to be absolutely gluttonous with football, but the different brands attempt to put their best foot forward to capture our attention and pockets. Football is big business and companies...
Adidas’ Stan Smith Is Back

Adidas’ Stan Smith Is Back

I have always loved sneakers but my collection has generally been functional. I’d buy a couple of pairs, wear them till they fall apart and then replace. A friend of mine is a serious head though, particularly Air Jordans, and has a wardrobe with boxes upon...
Digital Crates: All Brooklyn Everything

Digital Crates: All Brooklyn Everything

I write every day. I have the kind of job that forces me to, in those moments when I don’t really want to. I have this blog. It also needs to be maintained. I play on social media on the daily, using it to engage, get ideas and share thoughts. I’m not always sure what...
Nike Football vs Puma Football vs Adidas Football

Nike Football vs Puma Football vs Adidas Football

It is football tournament season and one of the added joys of such periods, including Euro Cup, Africa Cup of Nations and, of course, the World Cup, is watching the sporting brands battle it out for our attention with elaborate, entertaining and inspiring adverts....

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