There are so many different platforms, social networks, groups, etc, all designed to bring us closer and make us more social. When foursquare came on the scene, I just didn’t see its purpose … in the same way I didn’t really get twitter. After a chat with a friend and...
Blackberry Messenger has taken over many of our lives, having become the underground twitter. RIM just released some interesting facts about BBM and its usage during the World Cup. Over the past month, RIM saw a clear correlation between BBM traffic and significant...
Adidas is the official FIFA partner at the 2010 FIFA World Cup™, the other sports brands, namely Nike and Puma, get mileage on the field through the sponsoring of the different national teams. The battle for our attention by these brands is always ferocious and has...
Merchandising for football clubs (soccer for the Americans) is massive business. The various brands pump much development into securing sponsorship deals with the football clubs that are spread across the globe. Premier League, Serie A and La Liga clubs are now global...
Being a Black Stars fan, I obviously admire many a player on the team, including Michael Essien, Stephen Appiah, John Mensah and Asamoah Gyan, as well as the young guard working their way into first team, after winning the FIFA U21 World Championship and helping Black...
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
