Sony Ericsson Opens New Foursquare Horizons

Mar 31, 2011 | ,

There are so many different platforms, social networks, groups, etc, all designed to bring us closer and make us more social. When foursquare came on the scene, I just didn’t see its purpose … in the same way I didn’t really get twitter. After a chat with a friend and colleague about 6 months ago on what can actually be done with foursquare, I started dabbling. I do not have it linked to twitter – so I do not bombard people with my check-ins – and I only check in when in public places … and only sometimes. I like the idea of it turning into a resource where, when I check into a particular...

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Blackberry Messenger Traffic Spikes Worldwide

Jul 16, 2010 | ,

Blackberry Messenger has taken over many of our lives, having become the underground twitter. RIM just released some interesting facts about BBM and its usage during the World Cup. Over the past month, RIM saw a clear correlation between BBM traffic and significant events during the World Cup as fans shared their delights and despairs in real time with friends and family during live match action. Throughout the World Cup, there were several notable moments that correlated with BBM traffic. Some of the most significant included:   During a thrilling World Cup final between the Netherlands and...

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Nike Lights Up Joburg City

Jun 27, 2010 | ,

Adidas is the official FIFA partner at the 2010 FIFA World Cup™, the other sports brands, namely Nike and Puma, get mileage on the field through the sponsoring of the different national teams. The battle for our attention by these brands is always ferocious and has inspired some of the most innovative and daring guerilla marketing the world has seen over the last few years. While Adidas dominates anything FIFA-related for this World Cup™, Nike has been pushing aggressively and this is most evident with their massive advertising installations in Johannesburg city. They have created a massive...

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Nike’s Plastic Football Kits

Mar 22, 2010 |

Merchandising for football clubs (soccer for the Americans) is massive business. The various brands pump much development into securing sponsorship deals with the football clubs that are spread across the globe. Premier League, Serie A and La Liga clubs are now global brands and push out thousands of football tops throughout the world. Take one of the big teams globally and you’ll find that people, like me, will have home and away kits, as well as alternatives, tracksuits tops, etc. We are in a World Cup year and have just come out of the Africa Cup of Nations so national kits are also in...

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Sulley Muntari (AFF)

Mar 18, 2010 |

Being a Black Stars fan, I obviously admire many a player on the team, including Michael Essien, Stephen Appiah, John Mensah and Asamoah Gyan, as well as the young guard working their way into first team, after winning the FIFA U21 World Championship and helping Black Stars reach the Africa Cup of Nations 2010 Final. That said, from when he first burst into Ghana’s first team, I’ve been a fan of Sulleyman Ali “Sulley” Muntari. It is disappointing that he has been temperamental and, as a result, left out of the team because of his actions rather than his playing ability. For the recent Africa...

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It’s About The Game

Oct 12, 2009 |

They don’t call it ‘the beautiful game’ for nothing. For some reason, intangible to many, there is something amazingly poetic about 22 men, on a football field, making a ball do things that go beyond the magical. It is the culmination of so much that happens before and beyond that very field of green grass and white lines and it can be an experience of so much beauty. There is an army of passionate souls, all working towards that 90 minutes (plus extra time, if need be) and their eleven men (and women) on that field. The training, the planning, the strategy …. a chess game on green grass...

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