The days of brands detailing the specs and features of their products is over. And I am a big believer in the use of storytelling, in creative ways, to contextualise how products fit into our lives. It is through storytelling that brands can show how they facilitate us being able to live our lives and do the things that we do. It is about showing how they fit into our lives as opposed to telling us what the thing can do. When it comes to cars, all cars can comfortably get you from point A to point B. While there are those who will buy a car because of its specs, a lot of us connect with its...
So What If You Had More Time?
Automation, Artificial Intelligence and Robotics are going to render many jobs obsolete. Copy and paste that sentence into your search engine and prepare to be freaked the hell out. In addition to links to a multitude of articles, at the bottom of the first Google search page: Searches related to Automation, Artificial Intelligence and Robotics are going to render many jobs obsolete. will artificial intelligence lead to massive unemployment technology taking over jobs statistics artificial intelligence and employment negative impact of robots on employment jobs lost due to technology jobs...
My Commitment As A Man, For Women
Every year, on November 25th, which is the International Day for the Elimination of Violence against Women, The 16 Days of Activism for No Violence Against Women and Children campaign is launched. Every year, it runs for 16 days until December 10th, which is the global Human Rights Day, as per the United Nations. As we come to the end of 16 Days of Activism Against Women and Children in 2017, I am still questioning myself and what I can do, as a man. Over the years, I have written poems and other thoughts around the scourge of women abuse. I'm not sure what is enough. I'm not sure that it...
How Do We Turn The Tide For Women?
This is a hard one to write. 2017 has been a heavy year globally but, especially in South Africa, when it comes to the realities of gender relations. The stories of how men – of which I am one – treat women is tragic, brutal and downright cruel. There is an epidemic in South Africa. The reality of women abuse In a press release from 1st For Women, it is stated that: SA has one of the highest rates of violence against women in the world and the Department of Justice estimates that 1 out of every 4 SA women are survivors of domestic violence. In 2014/2015 it is estimated that 563 841 sexual...
Fulfilling Promises With Visa Checkout
In the song Trenchtown Rock, from the 1975 Live! album recorded at a 1975 concent in London by Bob Marley and the Wailers, Bob Marley opens with the following lyrics: One good thing about music, when it hits, you feel no pain, One good thing about music, when it hits, you feel no pain, So hit me with music, hit me with music now… Friedrich Nietszche once said, “Without music, life would be a mistake” while Louis Armstrong said, “Music is life itself. What would this world be without good music? No matter what kind it is.” Music. It has been part of my life for as long as I can remember. It...
Following The White Rabbit With Jameson Cult Film Club
It was 1999. There was talk of a new film called The Matrix by The Wachowski Brothers, now simply known as The Wachowskis, and starring Keanu Reeves (Neo) and Laurence Fishburne (Morpheus). It was said that the actors spent months training in martial arts and the like before starting to even shoot. The special effects were like nothing seen before and significant parts of the dialogue became part of our lexicon. I don’t know how many times I have watched The Matrix. I watched the sequels The Matrix Reloaded and The Matrix Revolutions, both released in 2003, but it was the original that has...
