Contextualising The Opel Adam

Contextualising The Opel Adam

2015 started with work on the launch of the Opel Adam, which is the ‘first shot’ in the German manufacturer’s (although it is owned by General Motors) repositioning of the brand, under the theme ‘New Germans’. We (Project Fable) were involved in hosting and developing...
Button-up With Ben Sherman

Button-up With Ben Sherman

There’s something about a shirt buttoned up to the top without a tie as companion. A certain formality coupled with a bit of a non-conformist feel. In high school, we went through a random phase where we used to flip our collars inside out and then button up to the...

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