Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, I consider myself the proverbial slashie, a professional ‘jack of all trades.’
Over the years, I have worn many hats including entrepreneur, writer, facilitator, content strategist, magazine editor, radio talk show host, project manager, events manager and speaker. At heart, I am a storyteller.
I am the author of Listen To Your Footsteps, a collection of essays, thoughts and poems that are reflections on my journey to date and the lessons that I have learned, and continue to learn along the way.
I host the Listen To Your Footsteps podcast, in which I have conversations with Africans on design, creativity, parenting, mental health, craft, writing, music, advertising, art, media, literature, fashion, comedy, entrepreneurship, anthropology and life’s lessons.
I also produce the Zebra Culture by Kojo Baffoe newsletter where I curate what I consider interesting, insightful content on life, from an African perspective.
Recent Posts
The Endless Cycle of Signing Up and Forgetting: My Experience with Digital Platforms
I like the Internet. I like wandering down random rabbit holes in service of curiousity. I like how it exposes me to ideas and experiences that are far removed from me. I also like exploring the multitude of platforms, and their respective apps (or vica versa). While social media has become less...
Tech Writing in the Age of Speed: How to Catch Up and Stay Relevant
In another lifetime, I was a tech writer. I obsessively followed what was happening, attended countless launches in South Africa and around the world, and wrote about technology and innovation on my blog (for example, this very old review of the Samsung i8910) and in magazines. When I joined...
Navigating the Social Media Limbo: Where Do We Go From Here?
Recently, I realised that Twitter has been my go-to social network for over a decade, but I rarely go on it now. When I do, I remember why I started to pull back from it when Elon Musk bought it, although the signs were already there - I wrote about it during lockdown in The Twitter Abyss. Social...
Working on the OPPO Find N2 Flip launch
There was a time when I used to write on technology for my site and various publications. One of the early blog posts I ever did on my site when I got my domain was on Nokia's music store, a very long time ago. When I was submerged in that world, I had the opportunity to attend many a tech launch,...
Some of the books I read in 2022
Every year, I promise myself that I will get this right and then the year comes and goes. Having been on Goodreads since 2012, I always set myself Reading Challenge for the year. In my first three years, I didn’t meet that challenge, for example, only reading 10 of the 50 I had set in 2012 and 24...
For the love of music
This is the first draft of an essay published in Listen To Your Footsteps. I did make some edits for the final version. I have loved music for as long as I can remember. My father had a record (vinyl) collection that he regularly added to on his travels around the world. I now own that collection...