Digital Crates – Yasiin Gaye: The Return (Side 2)

Jun 4, 2014 |

My Digital Crates feature, albeit erratic (as with most of this space), is the opportunity for me to share the really dope music (in my view) that I come across. The beauty of the digital realm for me continues to be the fact that I am not dependent on radio, television and the major record labels for the music I listen to. Whether it is through social media or randomly browsing the web, there are many artists and deejays that I have 'discovered' that have become part of my life's soundtrack. Amerigo Gazaway is most definitely one of these. I recently wrote a short post on him, sharing some...

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Storytelling With Louis Vuitton

Apr 14, 2014 | ,

Louis Vuitton fascinates me. I have posted on them before, from the video they did with Yasiin Bey (on Muhammed Ali) and The Trunk, a book of short stories to streaming their fashion shows. They continue to delve into spaces and do things that engage with storytelling in an interesting way. Louis Vuitton is not the kind of brand that one would imagine running conventional ads on a public broadcaster and so their video marketing campaigns tend to be beautifully shot, unpredictable in their content, while still tying into their positioning in subtle ways. For example, I love L'Invitation au...

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Digital Crates: Amerigo Gazaway

Mar 24, 2014 |

I have wanted to do a Digital Crates post on Amerigo Gazaway for a while. I first came across him in 2012 when he was still involved with Gummy Soul Record Company. The Pharcyde’s Labcabincalifornia continues to be one of my all time favourite hip hop albums while A Tribe Called Quest have served as a critical soundtrack for significant parts of my life so when Amerigo created a musical journey, which he called Bizarre Tribe: A Quest To The Pharcyde, that blended these two groups, I was hooked. Bizarre Tribe was described as follows: “Utilizing the original Jazz, Soul and Funk recordings...

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Yasiin Bey in Louis Vuitton Video

Jul 30, 2012 |

I just had to share this video of Yasiin Bey paying tribute to the legendary Muhammed Ali in this Louis Vuitton "Core Values" campaign. httpv://vimeo.com/46432663 Beautifully shot. Powerful words. Engaging Performance

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Onslaught on Watch The Throne

Apr 7, 2012 | ,

It has been interesting watching the reactions to Jay-Z and Kanye West's Watch The Throne. Album has been out for a minute and, with the release of the first single Otis, everyone and their mother did a remix across the world, from Busta Rhymes, DMX and Justin Bieber through to South Africa's Slikour and Kwesta. The one that stood out for me was Chuck D's Notice which focuses on the unique position that Jay-Z and West are in to influence the global discourse and shift attention away from the seemingly prevalent materialism to the true challenges Americans - and the world - are facing with...

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