Storytelling With Louis Vuitton

Louis Vuitton fascinates me. I have posted on them before, from the video they did with Yasiin Bey (on Muhammed Ali) and The Trunk, a book of short stories to streaming their fashion shows. They continue to delve into spaces and do things that engage with storytelling in an interesting way.

Louis Vuitton is not the kind of brand that one would imagine running conventional ads on a public broadcaster and so their video marketing campaigns tend to be beautifully shot, unpredictable in their content, while still tying into their positioning in subtle ways.

For example, I love L’Invitation au Voyage – Venice featuring David Bowie and Arizona Muse.

[youtube]https://www.youtube.com/watch?v=WRPnpy3gzQE[/youtube]

And, now, in one of their newer campaigns, they feature Belgian actor Matthias Schoenaerts talking on the Actor and the Character …

[youtube]https://www.youtube.com/watch?v=0CoooqngIhY[/youtube]

…and on Travel in Desert Philosophies…

[youtube]https://www.youtube.com/watch?v=ZkZsy2CMIko[/youtube]

As a person who works with content (and, therefore, stories) this continues to reinforce the belief that the tide has truly turned for brands and how they engage with us as consumers. It is about communicating your brand values and philosophies and touching the consumer in an authentic and emotional fashion, as opposed to merely selling.

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I accept advertising and do sponsored posts from brands or services from time to time with my primary criteria being whether there is synergy or it is an area, product, service or thought that I am naturally interested in.

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I endeavour to always be honest about my views and, to be honest, if I don’t anything nice to say about something, I’d rather not talk about it at all. You may not agree with my opinions and that is cool.

I also engage with a lot of different brands, activations, etc that are of interest to me that aren’t paid for. The primary purpose of this blog is to share content around my interests, whether it is marketing, campaigns, lifestyle, music, sport, poetry, tech, etc.

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