Storytelling With Louis Vuitton

by | Apr 14, 2014 | Design, Lifestyle | 0 comments

Louis Vuitton fascinates me. I have posted on them before, from the video they did with Yasiin Bey (on Muhammed Ali) and The Trunk, a book of short stories to streaming their fashion shows. They continue to delve into spaces and do things that engage with storytelling in an interesting way.

Louis Vuitton is not the kind of brand that one would imagine running conventional ads on a public broadcaster and so their video marketing campaigns tend to be beautifully shot, unpredictable in their content, while still tying into their positioning in subtle ways.

For example, I love L’Invitation au Voyage – Venice featuring David Bowie and Arizona Muse.

And, now, in one of their newer campaigns, they feature Belgian actor Matthias Schoenaerts talking on the Actor and the Character …

…and on Travel in Desert Philosophies…

As a person who works with content (and, therefore, stories) this continues to reinforce the belief that the tide has truly turned for brands and how they engage with us as consumers. It is about communicating your brand values and philosophies and touching the consumer in an authentic and emotional fashion, as opposed to merely selling.

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About Kojo Baffoe

Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.

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