In 2016, Visa launched Visa Checkout in South Africa, designed to make purchasing online easier as well as secure. Security continues to be a factor that makes us uncomfortable about buying things online, especially from a South African context. In a study by Effective Measure, sponsored by IAB South Africa and Visa: 53% of those who don’t buy online said they did not trust online payments indicated zero liability or some form of online protection as a motivating factor to engage in more online shopping. 58% say a delivery payment option would motivate them to do more online payments; 48% of...