It has been interesting watching WeChat’s push to entrench itself not just in South Africa but across the African continent. Because it is perceived as direct competition to Whatsapp, which has had a significant head start in establishing itself as the leading IM service globally, the WeChat Africa team, based in SA, have made strategic moves to find other ways of penetrating the respective markets. In SA, this has involved initiatives like the partnership with the Cape Town based “on-demand goods collection and delivery service” Picup, which I wrote about after attending an event earlier...