It is football tournament season and one of the added joys of such periods, including Euro Cup, Africa Cup of Nations and, of course, the World Cup, is watching the sporting brands battle it out for our attention with elaborate, entertaining and inspiring adverts. Nike: Write The Future Nike just released its Write The Future ad with football stars including Drogba, Rooney, Ribery, Ronaldo and, ironically, Ronaldhino (who won't be making the World Cup). An edited version is being played on SA television but you have to see the full version for it to make sense....

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