Adidas is the official FIFA partner at the 2010 FIFA World Cup™, the other sports brands, namely Nike and Puma, get mileage on the field through the sponsoring of the different national teams. The battle for our attention by these brands is always ferocious and has...
On June 9th, I attended a Forum at the Gordon Institute of Business Science featuring Martin Tyler, Pedro Pinto and Duane Dell’Occa chatting about most things football. Martin Tyler is a legendary football commentator from the UK who has been commentating football...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
