Adidas is the official FIFA partner at the 2010 FIFA World Cup™, the other sports brands, namely Nike and Puma, get mileage on the field through the sponsoring of the different national teams. The battle for our attention by these brands is always ferocious and has inspired some of the most innovative and daring guerilla marketing the world has seen over the last few years. While Adidas dominates anything FIFA-related for this World Cup™, Nike has been pushing aggressively and this is most evident with their massive advertising installations in Johannesburg city. They have created a massive...