Sometimes brands get it right. In a desire to place their products and services top of mind, they create something that truly resonates. Something that speaks to the reality of our lives. Dove, with their Real Beauty Sketches campaign, got it right, in my humble...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
