Battle of the Football Ads

Jun 17, 2014 | ,

It is the FIFA World Cup in Brazil and, in addition to there being the opportunity to be absolutely gluttonous with football, but the different brands attempt to put their best foot forward to capture our attention and pockets. Football is big business and companies pay millions of dollars to be a part of the spectacle. For the sports brands, the competition is to adorn the bodies - and feet - of the football players in the hope that, if my favourite player is wearing their brand, I will be more inclined to interact with it. Last world cup, in 2010 in South Africa, I posted on Nike Football...

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Adidas’ Stan Smith Is Back

Jan 20, 2014 | ,

I have always loved sneakers but my collection has generally been functional. I'd buy a couple of pairs, wear them till they fall apart and then replace. A friend of mine is a serious head though, particularly Air Jordans, and has a wardrobe with boxes upon boxes stacked. In the last two years, I’ve been gradually acquiring a little sneaker game, building a collection based primarily on nostalgia. I tend to lean towards kicks I wore growing up, including the Adidas Samba and Superstar II (shell toes), Nike Air Force 1 and Cortez, Puma Clyde, etc. The list of desired additions to collection...

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Nike Football vs Puma Football vs Adidas Football

May 24, 2010 |

It is football tournament season and one of the added joys of such periods, including Euro Cup, Africa Cup of Nations and, of course, the World Cup, is watching the sporting brands battle it out for our attention with elaborate, entertaining and inspiring adverts. Nike: Write The Future Nike just released its Write The Future ad with football stars including Drogba, Rooney, Ribery, Ronaldo and, ironically, Ronaldhino (who won't be making the World Cup). An edited version is being played on SA television but you have to see the full version for it to make sense....

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