Project Fable Archives

Contextualising The Opel Adam

2015 started with work on the launch of the Opel Adam, which is the ‘first shot’ in the German manufacturer’s (although it is owned by General Motors) repositioning of the brand, under the theme ‘New Germans’. https://www.youtube.com/watch?v=S9c-rgtEbJ8 We (Project Fable) were involved in hosting and developing the content for the partner, consumer and media/entertainment launches of the Adam. Being of German roots, there was a kind of synergy to being involved as well as with Opel’s reconnection with its German engineering heritage. As part of hosting the various events, I explored Opel’s...

Button-up With Ben Sherman

Sep 6, 2014 | Design

For their Spring/Summer 2014 collection campaign, the concept goes back to Ben Sherman’s roots as a shirt-maker. It is centred around buttoning up your shirt. In the press release, CEO Mark Maidment says, “Buttoning up the top button of your shirt is something that’s been done to Ben Sherman shirts since 1963. It is a deliberate style choice that exudes ‘Britishness’ and personal pride. It’s also an integral part of British style culture. Ben Sherman visually acknowledges this style decision with its brand new campaign – The Original Button Up Since 1963”