The silhouette of a rabbit wearing a bowtie is probably one of the most recognisable logos globally. In South Africa, Playboy Deodorant which has, since 2010, been owned by AMKA Products, is one of the fastest growing Male Deodorant brands. It was also “Coolest Male Deodorant” at the 2015 Sunday Times Generation Next Brand awards “Fragrance speaks the loudest on a subliminal level.” - Marian Bendeth To be honest, as a 40-something year old, the deodorant has always seemed for a consumer much younger than I. I did use it years ago in my 20s but have since moved onto other body sprays. Playboy...

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