Picup Archives - KOJO BAFFOE

How To Buy Products Directly From Magazines

Jul 25, 2016 | Lifestyle, Technology & Innovation

Much has been said and written about the evolution of the media industry, especially the print space. Having worked in the magazine, it is a segment of the media industry that especially interests and intrigues me. Being a partner in a content and media consulting business, it is in my professional interests to continue to plug into developments in that realm. A significant part of the discussion around the traditional magazine business model has been how to make up for the diminishing advertising revenues which is where magazines generally made their money. With digital impacting on these...

WeChat’s Digital Wallet Service

Dec 3, 2015 | Technology & Innovation

It has been interesting watching WeChat’s push to entrench itself not just in South Africa but across the African continent. Because it is perceived as direct competition to Whatsapp, which has had a significant head start in establishing itself as the leading IM service globally, the WeChat Africa team, based in SA, have made strategic moves to find other ways of penetrating the respective markets. In SA, this has involved initiatives like the partnership with the Cape Town based “on-demand goods collection and delivery service” Picup, which I wrote about after attending an event earlier...

Picup The Little Things

Jun 4, 2015 | Lifestyle, Technology & Innovation

The ‘mobile social communication app’, WeChat, was launched in South Africa (and across the continent) towards the end of 2013 with much fanfair – who can forget the multiple flightings of the Lionel Messi – as would be expected from organisations the size of China’s Tencent and South Africa’s Naspers. I wrote something on this when I was still at Destiny Man magazine: WeChat Comes To Africa. Since then, they have modified their approach in entrenching themselves on our mobile screens through strategic initiatives, like partnering with SA radio jock Gareth Cliff and his CliffCentral as well...