The ‘mobile social communication app’, WeChat, was launched in South Africa (and across the continent) towards the end of 2013 with much fanfair – who can forget the multiple flightings of the Lionel Messi – as would be expected from organisations the size of China’s Tencent and South Africa’s Naspers. I wrote something on this when I was still at Destiny Man magazine: WeChat Comes To Africa. Since then, they have modified their approach in entrenching themselves on our mobile screens through strategic initiatives, like partnering with SA radio jock Gareth Cliff and his CliffCentral as well...