2015 started with work on the launch of the Opel Adam, which is the ‘first shot’ in the German manufacturer’s (although it is owned by General Motors) repositioning of the brand, under the theme ‘New Germans’. https://www.youtube.com/watch?v=S9c-rgtEbJ8 We (Project Fable) were involved in hosting and developing the content for the partner, consumer and media/entertainment launches of the Adam. Being of German roots, there was a kind of synergy to being involved as well as with Opel’s reconnection with its German engineering heritage. As part of hosting the various events, I explored Opel’s...