Brands have now realised that, beyond simply selling to us, they need to tell stories. As a result, more and more are building interesting platforms to create and curate content that both reflects their values as well as speak to the desired customer base. The Dutch...
In the lead up to Nelson Mandela’s 92nd birthday on July 18th, the Nelson Mandela Foundation held the Legacy Gala Dinner where some of South Africa’s top artists performed, leading fashion and jewellery designers created pieces inspired by Madiba’s legacy and values...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
