Loxion Kulcha is a pioneering South African brand, growing from the urban streets to penetrate all aspects of South African society. They were the model for so many young urban brands today. Started in the late '90s by Wandi Nzimande and Sechaba Mogale, the first products to be sold - out of the boot of a car - were beanies and skullcaps. As they expanded into everything from full urbanwear to eyewear, footwear and bags, the brand resonated with young television and music personalities, and has grown to become what some estimate to be a multi-million Rand business. They drew inspiration from...

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