Been meaning to post this for a minute. The smartphone market is a highly contested one, particularly within the Android segment, considering from a mobile OS perspective, the ecosystem is basically the same. We hear about the ones that make the most noise but that does not necessarily imply that they are the best ones because, let’s be honest, best is subjective. The campaigns and sponsorship are necessary to build awareness around products and brands, but when we are looking to buy a smartphone, the reality is that we look at features and functionality, we look at aesthetics and design,...

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