Brands have now realised that, beyond simply selling to us, they need to tell stories. As a result, more and more are building interesting platforms to create and curate content that both reflects their values as well as speak to the desired customer base. The Dutch denim brand G-Star has been building a presence in South Africa and recently launched a store in Cape Town. As an urban clothing brand that draws inspiration from vintage military apparel using raw denim, G-Star has been collaborating with individuals it sees as fitting its brand essence, including in the series RAW Episode, the...