Why do you choose one smartphone over the other? What influences your purchasing decision? Is it the specs? The design? As these little devices have taken over all aspects of our lives, I believe that simply specs become less important. The reality is most, if not all, smartphones do the same things, have the same apps, etc. Apple showed the world how design in the tech space drives many of our purchasing decisions because it is about how you connect with something emotionally. When you buy a pair of jeans, you may take note of the stitching but the decision to purchase is influenced more by...