Sometimes brands get it right. In a desire to place their products and services top of mind, they create something that truly resonates. Something that speaks to the reality of our lives. Dove, with their Real Beauty Sketches campaign, got it right, in my humble opinion. At the heart of the ad is the idea that how women see themselves is different from how others see them. An FBI-trained forensic artist drew sketches of women featured from their own descriptions of themselves and from descriptions from others. As a man who has had to navigate the 'does this make me look fat?' or 'I wish my...

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