In his book Under The Influence: Tracing The Hip-Hop Generation’s Impact On Brands, Sports & Pop Culture, Erin O. Patton provides insights into the launch and building of the Michael Jordan sneaker brand with Nike as well as Stephon Marbury’s foray into the kicks...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
