Battle of the Football Ads

It is the FIFA World Cup in Brazil and, in addition to there being the opportunity to be absolutely gluttonous with football, but the different brands attempt to put their best foot forward to capture our attention and pockets. Football is big business and companies pay millions of dollars to be a part of the spectacle. For the sports brands, the competition is to adorn the bodies - and feet - of the football players in the hope that, if my favourite player is wearing their brand, I will be more inclined to interact with it. Last world cup, in 2010 in South Africa, I posted on Nike Football...

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Dove And The Forensic Artist

Sometimes brands get it right. In a desire to place their products and services top of mind, they create something that truly resonates. Something that speaks to the reality of our lives. Dove, with their Real Beauty Sketches campaign, got it right, in my humble opinion. At the heart of the ad is the idea that how women see themselves is different from how others see them. An FBI-trained forensic artist drew sketches of women featured from their own descriptions of themselves and from descriptions from others. As a man who has had to navigate the 'does this make me look fat?' or 'I wish my...

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