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It was one of those random conversations that have a weird habit of cropping up in the most random of times. I was having a chat with a friend about something football-related – trying to outdo each other with whose team was better. We were going back & forth and we somehow end up on ‘what constitutes cool’. One of the challenges of having a weekly column in a newspaper is having something remotely relevant to talk about every week. For last week’s 7 in City Press, I tried to decipher cool …. [City Press]

2 Comments

  1. physical therapist

    Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!

  2. Lulama

    I’ve often thought about this question if “cool a number of times. Working around trends and fads daily I get to be around a lot of so called “coolness” I like how you’ve defined coolness in your article and I wish most young people and cool catchers would know early that as you put it, cool isn’t the swagger but who you are your essence. Its having integrity, and treating people with respect and kindness!

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About Kojo Baffoe

Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.

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