Red Bull has gradually positioned itself at the forefront of sports, creativity and lifestyle, embedding itself in everything from extreme sports and dance to music, football and Formula One. In 1998, they started the Red Bull Music Academy in Berlin as “a...
I write every day. I have the kind of job that forces me to, in those moments when I don’t really want to. I have this blog. It also needs to be maintained. I play on social media on the daily, using it to engage, get ideas and share thoughts. I’m not always sure what...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
