In 2010, Hennessy released the documentary The Art of Blending, shot by French director Thibaut De Longeville, which documented the Hennessy Artistry event that featured music artists like Chaka, Q-Tip, Erykah Badu, Mary J Blige, Bobby Brown and Eve, all backed by the legendary The Roots. At the time, I moaned incessantly to the then SA Brand Manager that I wasn’t invited to it. I did, however, get to experience a similar event in Joburg featuring music legends like Sipho ‘Hotstix” Mabuse as well as contemporary artists. They’ve also since held Artistry events in China, Barbados and Manila....

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