I have realised that, increasingly, there are things people do on this social and digital media driven world that do not make sense to me. Actually, not just in the man-made cloud universe but also in the physical realm, but this isn’t about that. This confusion is made even more complicated because there are times when I inadvertently do some things that feel very much like the actions that don’t make sense to me. As a professional working in different industries, including building communities around brands, using primarily content and communications strategies, sharing is an important...