Competition in the beer segment has always been tough but there seems to be an increased intensity to it, particularly over the last year or so. And, for those of you who interact with my posts regularly, although they often aren’t regular, you’ll know that what interests me more than is generally the story and ecosystem around a brand. To be honest, I wasn’t much of a beer consumer until I spent some time in Germany, in the early '90s. Windhoek Draught, which is made with the German Reinheitsgebot brewing tradition – also known as the German Beer Purity Law or Bavarian Purity Law (source:...

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