There’s something about a well-told story that gets me every time. And, today, as consumers, we want to hear stories that truly resonate with us, as opposed to typical marketing mumbo jumbo. I connect with stories. Like a great bass line in a song, a good story hooks...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
